Millions of people rely on Amazon reviews when making purchases. But the world's largest retailer is now experimenting with an idea that would eliminate that feedback on search results. CBS 8 spoke to a marketing professor from the University of San Diego, about what this could mean for consumers. "I'm excited to see where this goes, if it works - or if nothing comes of it and it fizzles," Dr. Justine Farrell said. FULL STORY: https://www.cbs8.com/article/news/local/amazon-tests-eliminating-reviews-ratings-searching-products/509-dc82f33b-9519-4000-8ca0-10f49d23d4bd