Gabe Saglie from Travelzoo talked about visitor numbers in Hawaii as well as “malama” or taking care of the islands. By the numbers: Americans love Hawaii - From Travelzoo 2022 surveys: Hawaii remains in the top 3 favorite domestic destinations (w/FL and CA) - Rebound to pre-Covid numbers not expected until 2025, but visitors this year are staying longer and spending more Malama - As tourism rebounds, Hawaii – with a total population of 1.4M – is set squarely on pushing responsible travel messaging + offering ways for visitors to “give back” - Malama: Hawaii for “Caring For” – part of a surging message meant to inspire visitors to leave the islands better than how they found them - Travelers can get involved by: -- Take the Pono Pledge (creative initiative by the Island of Hawaii Visitors Bureau to encourage safe, responsible and respectful tourism) -- Take on mindful activities (clearing trash, planting trees, etc.) -- Look for experiences that boost your admiration and appreciation for the islands