August 1, 1978 Head shops were diversifying in 1978—selling much more than bongs and roach clips. Cathy Clark talked to an owner of a Pacific Beach shop. He was planning to expand to get into a department store type setup in Northern California in 1979. He said they would carry health foods and clothing geared toward the counterculture. To keep business thriving, stores had to offer more items—and that’s just what these shops were doing in 1978.