The campaign is titled "See What All the Fuss Is About" which Meet Minneapolis says is a reference to all the negative 'fussing about Minneapolis' on social media. https://www.kare11.com/article/news/local/new-minneapolis-tourism-campaign-takes-edgy-approach-to-bring-more-travelers-to-the-city-minnesota/89-7fda78a6-2773-4ba5-aeae-0cbe4d810f5e Welcome to the official YouTube channel of KARE 11 News. Subscribe to our channel for compelling and dramatic storytelling, award winning investigations, breaking news and information you can use. » Subscribe to KARE 11 on YouTube: https://www.youtube.com/subscription_... » Watch more KARE 11 video: https://www.youtube.com/user/KARE11/v... » Visit KARE11.com: http://www.kare11.com/ » Download our app! https://www.kare11.com/appredirect/ » Find KARE 11 on Facebook: https://www.facebook.com/KARE11/ » Follow KARE 11 on Twitter: https://twitter.com/kare11 » Follow KARE 11 on Instagram: https://www.instagram.com/kare11/ Text your photos, videos and news tips to 763-797-7215.