The Hirsch Weis company made the white stag its symbol because of the English translations of the owners' names. That symbol has endured for over a century, eventually making its way onto the iconic neon sign that introduces visitors to Old Town. Watch more The Story videos: http://bit.ly/watchTheStory Follow The Story on Twitter: https://twitter.com/TheStoryKGW Follow The Story on Instagram: https://instagram.com/thestorykgw