Growing up in a large family in Ashland, where he and his siblings worked at their father’s Lithia Motors dealership, Sid DeBoer learned the automobile sales business from the ground up. When he took over the business after his father’s death in 1968, DeBoer created his own legacy by making Lithia Motors a symbol of hard work, honor, and family — with nearly 300 locations, it is now the second largest automotive retailer in the United States. Believing that greatness is determined not by what you have, but by what you give, DeBoer is the founder and president of the Sid and Karen DeBoer Foundation, which supports youth-mentoring programs, hospitals, the arts, cancer research, and universities, among other worthy causes. DeBoer is also the founder of Lithia4Kids, an initiative dedicated to teaching, inspiring, strengthening, and empowering today’s youth through more than $5 million in donations to organizations and programs that enrich the lives of children and their families Sid DeBoer is one of four "History Makers" recognized by the Oregon Historical Society in 2022. Subscribe: https://www.youtube.com/c/KGWNews8 Watch the latest KGW newscast: https://www.kgw.com/watch Get the KGW app: https://kgw.com/appredirect