Oct. 4, 2022 on The Story: With the November midterm election little more than a month away, political candidates and their campaigns are doing everything in their power to get and hold the public's attention. Whether you're trying to consume media on television or online, it's nearly impossible to miss the political ads. But do these ads, particularly the negative ones, really work? Studies suggest they do, and we'll tell you why. Watch more The Story videos: http://bit.ly/watchTheStory Follow The Story on Twitter: https://twitter.com/TheStoryKGW Follow The Story on Instagram: https://instagram.com/thestorykgw