Jodi Schaffer owns My Badge Design in Boring, Ore. "We manufacture employee name badges for companies all across the world," she said. According to Schaffer, her product is what the market needs. “I thought one night to bring my name badge to retail. Mass retail." Aimee Fisk oversees the Open Call program at Walmart. "Walmart Open Call is the greatest day of the year. It's definitely an exciting and unique opportunity for suppliers," said Fisk. It's meant for businesses just like Jodi's. "The pitch day came and I gave it every bit of me. Everything I had," said Schaffer. At the end of her pitch she got good news. "'Your name badge kits will be in Walmart stores in 2023,'" Schaffer said. "I said, 'Oh, I can't believe it.' It's the best 40th birthday ever!"