9NEWS legal analyst discusses a bill signed by Colorado's governor, which allows athletes to be paid for their name, image, and likeness (NIL). The legislation allows public universities to pay student athletes directly for their name, image and likeness, marking a significant shift in college athletics compensation in the state. The new law, House Bill 10-41, permits public universities to pay athletes from revenue generated by things like ticket and merchandise sales, while also removing restrictions on athletes signing endorsement deals with companies that compete with their university's sponsors. Despite signing the bill, Polis expressed concerns about a provision that exempts the financial agreements from the Colorado Open Records Act, writing in a press release that it "follows an unfortunate trend of legislative proposals that ultimately impede access to official records." The legislation also removes current Colorado restrictions regarding conflicting sponsorship agreements, creating more flexibility for student athletes. More local videos here: https://youtube.com/@9news Subscribe to NEXT: https://youtube.com/@Nexton9NEWS Stay connected: 9NEWS Website: https://www.9news.com/ Facebook: https://www.facebook.com/ilike9news X: https://twitter.com/9NEWS Instagram: https://www.instagram.com/9newsdenver/ Download the 9NEWS App: https://www.9news.com/appredirect/ Sign up for the 9NEWSLETTER: https://www.9news.com/email 9NEWS (KUSA) is located in Denver, Colorado.