The Olympic Phryge mascot is a nod to the Phrygian cap, an emblematic accessory of French revolutionaries. Revived from Roman times, when freed slaves used to wear it, the revolutionaries adopted it as a testimony to their values of freedom and emancipation for both men and women. The mascot is all over the games and the official merchandise, adorning mugs, caps, t-shirts, key rings and more. Within just 15 minutes of the megastore's opening Monday on the Champs-Élysées, tourists were already lining up to snag some souvenirs. Paris 2024 organizers expects the Games to make $108 million in revenue from sales of merchandise and official products. Via: NBC More local videos here: https://bit.ly/2Pa0d1l Subscribe to NEXT: http://bit.ly/2eP1GwI Stay connected: 9NEWS Website: http://www.9news.com/ Facebook: https://www.facebook.com/ilike9news Twitter: https://twitter.com/9NEWS Instagram: https://www.instagram.com/9newsdenver/ Download the 9NEWS App: https://www.9news.com/appredirect/ Sign up for the 9NEWSLETTER: https://www.9news.com/email 9NEWS (KUSA) is located in Denver, Colorado.