Women’s basketball teams in the NCAA Tournament for the first time will be getting an individual share of the March Madness revenue pie. Women’s teams will earn financial incentives, known as units, for playing in the tournament. It is one of the final equity pieces that was missing between the men’s and women’s tournament. In the past, schools received no financial reward other than the NCAA covering the cost of a team’s expenses to play in the tournament. The formula can be complicated, but the bottom line is conferences will receive $113,000 for each game a women’s team plays in the NCAA Tournament. The conferences will divvy that money up to their schools however they see fit. Last season's women's tournament was the most successful ever, which included a record audience of 18.7 million for the title game won by South Carolina over Iowa and Caitlin Clark. The Gamecocks and Hawkeyes didn't receive a dime from the NCAA for their efforts last year. Now that will change. “Units” are what the NCAA calls its tally of wins, automatic qualifiers and at-large bids that determine how much conferences are paid. A unit is money paid to conferences when one of its teams appears in the NCAA Tournament. The women’s March Madness financial incentive program is now similar to the men’s basketball unit program. South Carolina coach Dawn Staley was one of the most outspoken advocates for the women's teams to get the same financial rewards men's teams receive. Each of 32 conferences that receive an automatic bid to the tournament now receives a unit, and additional units are rewarded for teams that receive at-large bids. A team will earn an additional unit for every game it plays in the tournament this year up until the title game. Currently the money generated by units is only disbursed to the school. However, that could change as NIL and revenue sharing with student-athletes continues to evolve.