The sweet scent of success is wafting through Plant City. The Florida Strawberry Festival is on track for another record-breaking year, where thrills and berries combine for a delicious treat. Midway crowds and berry-stained smiles, a homegrown tradition keeps getting sweeter. "Everyone is happy and this is something they always look forward to," said Heidi Deggeller-Pugh, COO of the carnival company. It's Plant City's identity, served up in 11 days of red, juicy celebration. "Last year we set a record, had more than 634,000 people here. All this sunshine is definitely bringing people out. We're expecting we're going to be possibly a little better if the weather holds," Brian West, Associate Director of the festival, said while noting the growing popularity. From spinning rides to packed food stands, this isn't just a festival — it's a community coming together. MORE: https://www.wtsp.com/article/news/community/florida-strawberry-festival-record-year-2025/67-97620d15-e733-47fc-a5eb-8c44a828faec