When it comes to the Super Bowl, there is the football on the field and the fashion off. "In the NFL, I feel like a lot of people have made it a very, very big deal," Tampa clothing designer Jordan Lally said. At his Super Bowl party in New Orleans on Wednesday, former Eagles center Jason Kelce sported a Reese's varsity jacket, custom-designed by Lally. Lally started Blank Slate Customs just two years ago. 'It has really blown up," she said. Her custom designs have attracted the attention of athletes and their families, including Emily Mayfield, the wife of Buccaneers quarterback Baker Mayfield. “She actually just texted me for the Pro Bowl," Lally said. Her clients span the spectrum of sports, including football, hockey, basketball and baseball. MORE: https://www.wtsp.com/article/news/entertainment-news/custom-nfl-jackets-tampa-designer/67-b3eefafe-d677-4652-b630-599d7932d756