Sharing stories, stamping out stigma and saving lives: That's the goal of a new social media campaign just launched by non-profit Live Tampa Bay, an organization that works to fight the opioid epidemic. Its goal is to get messaging to people where they're already at — scrolling online. Moreover, through personal stories, it emphasizes that addiction struggles are not unique, and can be overcome with support. The stories shared on their website, Instagram page and TikTok page are roughly a minute long, with people connected to the Tampa Bay region sharing their journies through addiction and recovery. Live Tampa Bay Anti-Stigma Program Director Sean Daniels explained, "So the idea is, you know, it's four in the morning, you're struggling, you don't know what to do, and you see a story of someone that looks like you telling you that recovery is possible." Daniels said they're working with an algorithm to specifically target people in areas where the messaging is needed the most. "We looked at where the overdose deaths were, and all the zip codes in the areas, and then we're really trying to focus on places where it's the highest, where we feel like we can make the most change," Daniels said. MORE: https://www.wtsp.com/article/news/health/live-tampa-bay-opioid-anti-stigma-campaign/67-1fa2c3cc-480e-43f3-9fc3-c15e89d3e51e ►Subscribe: https://on.wtsp.com/youtube ►Website: https://www.wtsp.com/ ►Facebook: https://facebook.com/10TampaBay ►X: https://twitter.com/10TampaBay