The Tampa Bay area knows how to host a good party, but to do it correctly, you need the right team to organize the efforts. That's where the Tampa Bay Sports Commission comes in with Executive Director Rob Higgins leading the charge. "If they like us, they will leave us. If they love us, they'll come back," said Higgins, who has been in this role for close to 20 years. MORE: https://www.wtsp.com/article/sports/nfl/superbowl/tampa-bay-host-another-super-bowl/67-9e0fb7e5-030a-48b9-abae-c7058abca2d0