> AMC announces it'll be adding more commercials before movies
AMC announces it'll be adding more commercials before movies
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Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future.
Starting on July 1, the movie theater chain will join its major competitors in running a "platinum spot" with pre-movie commercials in addition to the traditional film trailers.
The announcement comes as part of a new deal between AMC Theatres and the National CineMedia, according to The Hollywood Reporter and Deadline.
MORE: https://www.wthr.com/article/news/nation-world/amc-theaters-more-commercials-before-movies/507-e70c66a5-e058-4af5-beb9-904bdc4247fe