> Ikea hit by 'fragile' consumer confidence, says Inter Ikea CEO / 78VJ863
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Ikea hit by 'fragile' consumer confidence, says Inter Ikea CEO / 78VJ863
Clip ID 2567677
Creator AFP
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Inter Ikea chief executive Jon Abrahamsson-Ring speaks to AFP in Stockholm as the Swedish furniture giant reports a one-percent drop in sales for its 2024-2025 fiscal year, due to its price reductions and consumers tightening purse strings. "Consumer confidence has declined for many years now due to uncertainty and inflation," he says, adding that Ikea aims to keep lowering prices each year as consumers face continued uncertainty worldwide. IMAGES AND SOUNDBITES