> Jerry quits Ben & Jerry’s, saying its independence on social issues has been stifled
Jerry quits Ben & Jerry’s, saying its independence on social issues has been stifled
Clip ID 2569303
Clearance
Add to
Share
Add to Review Link
By Request
By Request assets are not available for immediate purchase.
This content has not been pre-checked for copyright.
Per clip rates are for 20 seconds of final usage. If you are using more then 20 seconds or need a different file format or have questions about clearances contact us
Description
Ben & Jerry’s co-founder Jerry Greenfield is leaving the ice cream brand after 47 years, saying that the independence it once had to speak up on social issues has been stifled by parent company Unilever.
In a letter that co-founder Ben Cohen posted on social media platform X on Greenfield’s behalf, Greenfield said that he felt the independence the brand had to speak on social issues and events was lost to Unilever.
Greenfield said that the loss of independence was coming “at a time when our country’s current administration is attacking civil rights, voting rights, the rights of immigrants, women and the LGBTQ community.”
Greenfield noted that Ben & Jerry’s, famous for its colorful ice cream containers with flavor names such as Cherry Garcia and Phish Food, “was always about more than just ice cream; it was a way to spread love and invite others into the fight for equity, justice and a better world.”
A spokesperson for Magnum said in a statement on Wednesday that it would be forever grateful to Greenfield for his contributions to Ben & Jerry’s and thanked him for his service, but was not aligned with his viewpoint.
“We disagree with his perspective and have sought to engage both co-founders in a constructive conversation on how to strengthen Ben & Jerry’s powerful values-based position in the world,” the spokesperson said.