After rebranding as Max in 2023, HBO's streaming platform is returning to its original name, HBO Max, this summer. The announcement came as part of Warner Bros. Discovery’s major Upfront presentation on Wednesday, where the company laid out future plans for the streaming service and highlighted the work that has gone into creating content for it. When the service rebranded in 2023 to focus on unscripted programming, it dropped the HBO branding to become "Max." Critics stated at the time that dropping HBO from the name was a critical branding error, leaving behind the name synonymous with massively popular shows such as "Game of Thrones" and "The Wire." MORE: https://www.wthr.com/article/news/nation-world/max-returning-to-hbo-max/507-f65d9b03-bff1-4403-852b-c2ddb4be7499