> Redesigned Tropicana bottles aren't a hit with customers
Redesigned Tropicana bottles aren't a hit with customers
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Description
Tropicana recently redesigned its classic bottle — and it has not been a hit.
Tropicana ditched its clear, plastic bottles shaped like carafes and replaced them with more traditional-looking plastic bottles.
Tropicana's sales had been steady for the year; however, sales plunged almost immediately after putting the new bottles on shelves.
The redesign included downsizing the bottle by six ounces, and prices on the new bottle are lower.