There's a fun, new game show coming to Prime Video. Hosted by Emmy-winning actor and comedian JB Smoove ("Curb Your Enthusiasm," "Mapleworth Murders"), "Buy It Now" gives entrepreneurs 90 seconds to pitch their product to an audience of potential customers, known as "The 100." If The 100 likes the product and price, the entrepreneurs then go to a panel of Amazon executives and celebrity entrepreneurs, who will select which products join Amazon's exclusive Buy It Now Store. Each episode, one entrepreneur will also win $20,000. "This is an amazing opportunity for some amazing and innovative entrepreneurs to be seen in front of millions of people," Smoove said. "I'm now a part of their journey. It's up to me to make them comfortable, to get them ready to go, to motivate them. I say, 'handle your business.'" The rotating panel of celebrity entrepreneurs include Oscar-winning actress Gwyneth Paltrow ("Shakespeare in Love," "Iron Man"); Emmy-nominated actor and comedian Anthony Anderson ("Black-ish," "Hustle & Flow"), vegan food influencer Tabitha Brown; former professional skateboarder Tony Hawk and fashion designer Christian Siriano. The first three episodes of "Buy It Now" begin streaming Wednesday, Oct. 30 on Prime Video, followed by weekly releases as part of Prime Video's "Winning Wednesdays" programming. MORE: https://www.wthr.com/article/entertainment/television/jb-smoove-interview-buy-it-now-amazon-shopping-game-show-entrepreneuers-business-competition-customers/531-17b4c93d-4618-4ab7-9a74-dbdd8e0c5df0