Amazon has officially announced when Prime Day will be this year and for the first time in the event's 11-year history, it'll be four days long. The popular discount event has traditionally been a two-day sale, but for 2025 the retailer says Prime members will have "double the time to shop millions of deals" across more than 35 categories. Prime Day 2025 will kick off early in the morning on Tuesday, July 8 and run through July 11, the company has announced. MORE: https://www.wthr.com/article/news/nation-world/amazon-prime-day-dates-2025/507-423af73e-5338-493e-964d-2350c10d05de