> 'Huge market' for women's sports, says England rugby star Ellie Kildunne
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'Huge market' for women's sports, says England rugby star Ellie Kildunne
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Creator AFP
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"There's a huge market. Women's sport is going to take over": England star Ellie Kildunne tells AFP, as her country hosts the 2025 Women's World Cup. "Brands (have) to recognise that, take the leap and jump to see where it takes them," adds Kildunne, as she presents a pair of rugby boots that she helped develop for the brand Canterbury. "I played with the boys' team, so I was wearing the boys' kit when I was a kid (...) but we only wear female kit now. You can choose the sizes, what type of shape, and fit you'd like. And that just shows the growth in the women's sport," says England fullback. IMAGES AND SOUNDBITES